Marketing Consulting

Marketing Consulting essentially covers the following areas:

Analysis of Service Portfolio (Market Segments)

  • Analysis of the client’s current portfolio of services
  • Identification of areas for improvement
  • Development of new business fields on the basis of in-house
    competencies  plus intensive monitoring of their implementation

Analysis of Clients and Demand Pattern

  • Evaluation of the current client structure according to different criteria, e.g. according to financial contribution to total revenue, means of payment etc.
  • Identification of areas for improving the client structure
  • Development of feasible measures to improve client structure in the medium- to long- run

Analysis of competition

  • Analysis of the current competition
  • Identification of strengths and weaknesses of competitors
  • Development of a medium- to long-term competitive strategy


  • Evaluation of communication policy
  • Analysis of communication from a stakeholder perspective
  • Identification of potential for improvement & implementation