Marketing Consulting

Marketing Consulting essentially covers the following areas:

Analysis of Service Portfolio (Market Segments)

• Analysis of the client’s current portfolio of services
• Identification of areas for improvement
• Development of new business fields on the basis of in-house
  competencies  plus intensive monitoring of their implementation

 
Analysis of Clients and Demand Pattern

• Evaluation of the current client structure according to different criteria, e.g. according to financial contribution to total revenue, means of payment etc.
• Identification of areas for improving the client structure
• Development of feasible measures to improve client structure in the medium- to long- run

Analysis of competition

• Analysis of the current competition
• Identification of strengths and weaknesses of competitors
• Development of a medium- to long-term competitive strategy

Communication

• Evaluation of communication policy
• Analysis of communication from a stakeholder perspective
• Identification of potential for improvement & implementation