The book „Bau-Marketing (Construction Marketing) of Prof. Dr. Ziouziou discusses the basic concepts of marketing and illustrates their application to construction business in a practical manner including various examples from business cases.
This book is equally addressed to practitioners and students and can be easily bought at any book store.
The second book of Professor Ziouziou was published in autumn 2012. It refers to the basics of sales in construction from a business process prospective.
Sale is a function of construction, which is well known for being highly underrepresented; therefore the book can be seen as an approach, to develop a frame of reference for sale in construction.