Institute

Welcome to our website.

Construction marketing is an area of marketing which is still in its infancy. This is not a fashionable term or a newly coined expression; the aim is to establish the justified demand of the construction industry that industry-specific issues be taken into account in the wider field of marketing.

The ZIOUZIOU Institut für Bau-Marketing combines the expertise of various construction-related fields which are mainly concerned with the market positioning of construction firms. This includes the development of new and profitable market segments as well as the expansion of existing profitable business lines.

Our aim is to set the course for a sustainable and profitable development in joint responsibility with our clients, in order to provide a platform for further successful market operations.